What is the very first thing that you want to do when you feel stuck? You want to make a plan to get unstuck, right? That's why you hire a coach. That's why you try to find somebody outside of yourself, maybe to find some kind of a fix or formula, to find your focus, because your brain always wants to keep you safe.

Formulas are great if you want to keep doing the same thing over and over again. But we want to actually create something new based on our uniqueness.